Project Build Minnesota is getting a lot more social.
PBM teamed up with Red Wing Shoes for their Labor Day campaign. The campaign goal was to re-focus the annual day off into a day dedicated to helping Americans find work and getting people back to work.
With each post to Facebook, Twitter, and Instagram, viewers were directed to available jobs in the partnering industries.
At the beginning of October, PBM started an ad campaign on Instagram for people looking into construction careers or looking for a new job in the trades.
This campaign targets students between 16-18 years old and draws them to PBM’s website pages for the trades and job listings.